IAF Smart Mobility Standard
IAF-SMX v1.0 – Draft for Stakeholder Review
This page presents the scope, process, and requirements of our smart mobility and driver experience certification standard.
What is it?
The document offers a harmonised benchmark that certifies how well vehicles, products and services deliver intuitive, safe and city-ready mobility experiences for drivers and passengers alike.
Why does it matter?
This standard helps manufacturers and service providers prove their commitment to user-centric design, seamless connectivity, ergonomic excellence, and urban maneuverability—all essential aspects of modern smart mobility.
Scope & Certification Families
| Family | Intended Object | Resulting Mark | Typical Examples |
|---|---|---|---|
| A. Driver-Friendly Vehicle | Passenger or commercial vehicle incl. HMI & connectivity | IAF Driver Friendly Vehicle | Smart-city EV, robo-taxi, LCV with advanced UX |
| B. Mobility-Friendly Product | Component / software influencing UX, HMI, V2X | IAF Driver Friendly Product | AR-HUD; voice-AI cockpit; V2X module |
| C. Mobility-Friendly Service | Digital mobility, MaaS, UX platform | IAF Driver Friendly Service | Ride-hailing UX platform; smart-parking API |
Normative References
- ISO 15005 & 15008 – Road-vehicle ergonomic aspects
- ISO 20077 / 20078 – Extended vehicle and open API
- UNECE WP.29 R79 (steering), R155 V2X references
- SAE J2364 – Driver workload metric
- ETSI TS 103 301 – Cooperative ITS V2X requirements
- WCAG 2.1 – Digital accessibility
Full annotated reference list in Annex A.
How does it work?
The standard uses a 6-pillar mobility experience evaluation. Applicants submit evidence for each criterion, which is reviewed by independent experts.
| Pillar | Weight | Vehicle Evidence | Product / Service Evidence |
|---|---|---|---|
| HMI Usability | 20% | ISO 15005 compliance, glance time <1.5s | UX test reports, heuristic score |
| Driver Workload & Distraction Management | 15% | SAE J2364 score ≤1, audible feedback | Cognitive load study, lab data |
| V2X & Smart-City Readiness | 15% | ETSI C-ITS conformance, O-RU validation | API latency, interoperability logs |
| Ergonomics & Accessibility | 15% | EN 13402 mapping, WCAG for IVI | Touch-target, colour-blind tests |
| Urban Maneuverability & Dimensions | 15% | Turning radius, parking assistance KPI | Digital twin simulation |
| User Satisfaction & Continuous Improvement | 20% | In-service NPS >70, OTA UX updates roadmap | KPI dashboard, feedback loop |
Label Usage Guide
- Colour palette: teal-to-purple gradient and monochrome.
- Must display tier and cert-ID QR.
- On-vehicle UI: splash banner ≤500 ms.
- Marketing claim: “Driver Friendly Vehicle – Gold by IAF”.
- Misuse results in suspension.
Example Draft Artwork — Smart Mobility (Friendly)
The visuals below are draft artwork for demonstration. Final colors, spacing, and minimum-size rules will be defined in the IAF Brand Guidelines.
IAF Friendly Vehicle
For vehicle models meeting UX/HMI and driver-friendliness criteria (clarity, distraction limits, accessibility).
- Tier & Certificate ID required
- Recommended: window decal / digital owner portal
IAF Friendly Product
For HMI components (HUDs, infotainment, controls) validated against usability metrics and test protocols.
- Tier & Certificate ID required
- Datasheet/packaging placement; min. print width 20 mm
IAF Friendly Service
For services (MaaS, navigation, accessibility support) that meet smart mobility UX & continuity criteria.
- Tier & Certificate ID required
- Use on apps, web portals, service documentation
Application & Assessment
- Intake & completeness check (7 days)
- Dual SME review (HMI & Connectivity)
- User-panel validation or demo
- Scoring & committee decision
- Certification issuance
- Annual KPI upload, re-audit every 3 years
Committee Draft issued
30-day public comment window opens; focus on HMI, V2X performance, UX metrics, and smart-city/ITS integration.
Pilot trials (field validation)
1 robo-taxi OEM, 1 HUD supplier, 1 MaaS platform. Scope: usability & driver-distraction metrics, V2X reliability, multimodal routing, service continuity.
Feature freeze & change control
Critical issues only; editorial fixes continue. Final ballot package prepared.
Target final release
Smart Mobility Standard v1.0 published with UX best-practice library and ITS integration guide.
Implementation guidance
Practitioner’s guide, assessor checklist v1.1, sample evidence pack (post-release errata incorporated).